YOUR OPERATING PARTNER IN TAIWAN

Build your brand in Taiwan—beyond market entry.

Lian Ya Cheng helps international brands establish a practical route to market in Taiwan. One local team coordinates positioning, localization, channel development, marketing, inventory, fulfillment and ongoing retail operations.

Discuss Taiwan expansion→See our launch system

TAIWANTaipei-based local execution

OMNICHANNELOnline and offline distribution

ZH · EN · JPDirect cross-border communication

01ENTERING TAIWAN

A good product still needs the right local operating system.

Taiwan is a sophisticated retail market with concentrated e-commerce platforms, traditional Chinese content, category-specific regulations and high service expectations. We connect these moving parts into one execution plan.

Market fit

Validate category demand, competitors, price architecture and the product's local value proposition.

Localization

Translate brand value into traditional Chinese product information, sales content and consumer communication.

Channel access

Prioritize the right e-commerce and offline channels instead of distributing everywhere at once.

Local operations

Coordinate inventory, campaigns, customer service and performance reviews after launch.

02TAIWAN LAUNCH SYSTEM

From evaluation to ongoing operations, managed as one route to market.

The scope is adapted to the brand and category. Regulatory work is coordinated with qualified local specialists where required.

Market assessment

Category landscape, consumer need, competitive set and price positioning.

Regulatory coordination

Product category, documentation, labeling and local compliance workflow.

Commercial planning

Partnership model, pricing structure, channel margin and inventory plan.

Content localization

Traditional Chinese product pages, SEO, campaign and sales materials.

Channel launch

Platform onboarding, retail activation, promotion and daily account operations.

Fulfillment & service

Warehousing, B2B/B2C delivery, returns and consumer feedback.

03CHANNEL NETWORK

Coverage across Taiwan's major retail touchpoints.

We design the channel sequence around the product, rather than forcing the product into a fixed channel package.

Major e-commerce channels

ONLINE RETAIL

momo 購物網

PChome 24h 購物

Shopee Direct

Books.com.tw

COUPANG TAIWAN

Channel rollout is evaluated by brand positioning, category and platform requirements.

Major e-commerce

momo · PChome 24h · Shopee Direct · Books.com.tw · Coupang

Offline retail

Pharmacies · Drugstores · Specialty stores · General retail

Demand generation

SEO · Social media · Creators · PR media · Review management

Local fulfillment

Owned warehouse · 3PL · B2B/B2C delivery · Returns

04PARTNERSHIP MODELS

A commercial structure that matches your market stage.

Distributor partnership

Local distribution and retail development with agreed channels, pricing, inventory and responsibilities.

Authorized retail operation

LYC operates designated Taiwan channels while the brand maintains its broader market structure.

Market-entry project

A defined pilot for category validation, selected channels or a first-stage Taiwan launch.

05WHY LYC

Built from hands-on brand, retail and fulfillment experience.

Our team has worked from multiple sides of the business—not only as an advisor, but as an operator responsible for sales, stock and customer outcomes.

International brand e-commerce experience

TEAM EXPERIENCE

Past team experience, 2017–2022. Trademarks are shown for identification only and do not imply current representation or partnership.

International brand operations

Experience gained by team members in previous roles across global consumer-electronics e-commerce and retail channels. The listed brands are not represented as current LYC clients or partners.

Owned-brand experience

JMScent brand operations began in 2020. Together with FAZZU, it provides direct experience in product planning, content, retail and customer service.

Integrated local execution

Marketing, channel operations, warehousing, delivery and after-sales coordinated by one Taiwan team.

06FIRST 90 DAYS

A staged Taiwan launch, built around market readiness.

The sequence below is a working framework. Timing is adjusted to product readiness, regulatory requirements and the agreed launch scope.

Days 1–15 · Market discovery

Review the product deck, target customer, competitive set, pricing, documentation and partnership expectations.

Days 16–30 · Entry readiness

Define the partnership model, compliance workflow, channel priorities, margin structure, inventory and launch milestones.

Days 31–60 · Local build

Prepare traditional Chinese content, retail onboarding, fulfillment setup, service workflow and initial campaign materials.

Days 61–90 · Pilot and review

Activate the agreed pilot scope, monitor early signals and review the next channel, content and inventory decisions.

LOCAL ACCOUNTABILITY

Connect with our Taiwan-based team

Share your brand, products and current plans. We will assess a practical partnership direction based on your needs.

Legal entity: LIAN YA CHENG LTD.
Operating base: Taipei, Taiwan
Working languages: Traditional Chinese · English · Japanese
Business contact: Emailservice@lyc-ltd.comPhone+886 2 7755 2040